Category: CRO
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Anti-Optimization Zones: When Bad UX Creates Better Conversions
The Paradox of Perfect Optimization in Anti-Optimization Zones In the relentless pursuit of frictionless user experiences, we’ve created a generation of websites so smooth that users glide through them without truly engaging. Click, scroll, purchase, forget. But what if the very friction we’ve spent years eliminating is sometimes the key to creating meaningful, high-value conversions?…
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Why Your Perfect PageSpeed Score Won’t Save Your Rankings (And What Google Actually Cares About)
Spoiler alert: That 100/100 PageSpeed Insights score you’ve been chasing? It might be costing you rankings. Last week, I watched a client spend $15,000 optimizing their site to achieve a 95+ PageSpeed Insights score. Their bounce rate increased by 23%. Their conversions dropped by 18%. And their organic traffic? Down 12% within a month. Meanwhile,…
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Conversion Decay Engineering: The Strategic Art of Losing Customers to Win
Understanding Conversion Decay Engineering: A Radical Approach to Growth In the relentless pursuit of growth, we’ve been conditioned to fight tooth and nail for every percentage point of conversion rate. But what if the path to sustainable business growth involves deliberately letting some conversions slip away? Enter Conversion Decay Engineering – the strategic practice of…
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The Best Video Player Paradox: How Chasing Speed Almost Cost Us Millions in Conversions
When Lightning-Fast Load Times Led to Plummeting Conversion Rates Picture this: You’ve just spent months optimizing your video infrastructure. Your pages load in under a second. Based on performance, you are using the best video player. Your Core Web Vitals are green across the board. You’re celebrating with the team when the monthly conversion report…