Category: SEO
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Why Your Perfect PageSpeed Score Won’t Save Your Rankings (And What Google Actually Cares About)
Spoiler alert: That 100/100 PageSpeed Insights score you’ve been chasing? It might be costing you rankings. Last week, I watched a client spend $15,000 optimizing their site to achieve a 95+ PageSpeed Insights score. Their bounce rate increased by 23%. Their conversions dropped by 18%. And their organic traffic? Down 12% within a month. Meanwhile,…